Tuesday, March 28, 2017

What brand?

I never realized my mind could be blown so frequently.

Has anyone ever had to decide on a new logo and business card design? I had no idea that getting serious about my branding would be so hard. For so many years I have just tossed together what I could manage in paint or whatever program I had on the computer at the time. Once, I won a logo design from a Facebook giveaway. This was YEARS ago when I was building my Facebook page. It was surely better than what I'd had before, but pretty primitive so to speak. Then I decided to make labels for the first time and had to have a logo that was something I was proud of. So I whipped one up. NOT the best looking, but I felt like it was pretty decent.

Later on, I changed my shop name to The Purple Stitch. This is a nod to the color that represents the Alzheimer's fight, mixed with what my shop is about....stitching stuff.

And another modification later on:

I've been listening to Christy Wright's Business Boutique podcasts lately. I've preordered the book. I drank the juice. Now implementing those incredible tidbits of advice bit by bit is a little harder than I expected.  I made myself a list of all the things in life I needed to get done.  Then rewrote that list as things were done and crossed off...and of course, more stuff added to it.  I swear that every podcast I listen to, I pick up something else that I need to look into or think about.  If you're a small business boutique, you should seriously look at her website and listen to the podcasts.  Since that's not really what this post is about, lets get back to it.

Now it's time to get really intentional about the logo.  Something classy, but eye catching.  Simple, yet stunning.  I ordered new labels a few weeks ago from MommieMadeIt on Etsy and fell in love with one of her premade designs.

That really got my gears moving on how I could really make an impression with consistent logos in all the places I have my brand.  Looking back on the evolution of the logos kinda makes me feel like I'm looking at my kids growing up.  Cheesy, I know. 

If you have any suggestions for others on branding, or have a great resource, feel free to share that in the comments!

Monday, March 13, 2017

What a great group!!

As mentioned in a previous post, one night I was searching for a craft group on Facebook.  That seems like such a "no brainer" thing to find on such a huge platform.  NOPE.  I found group after group that just seemed to feature a main seller, or seemed to have SO. MANY. RULES.

So ya know what??  Brace yourself, you'll never believe it....

I started one.  I know, I know...like I needed something else on my plate. Just one more thing to occupy the very limited extra space in my brain. But this group is gonna be so great!  I was searching for a "go to" place for sellers AND shoppers.  I love buying handmade and supporting a mom-prenuer. But it just didn't seem like what I was looking for was out there.  Or at least it wasn't populating in my attempted searches.  Some were geared for selling only sewing or crochet or bows or supplies.  I was looking for a place for ladies (and men, too, if they were out there on FB) to come together to show their many talents and to find others who were also talented in so many ways.  I personally know a LOT of ladies in all different types of crafting, and I was excited to now have a place to see all of their works and creativity in one awesome group.  If you're a crafter, or just love to buy handmade, take a moment to join our group.  It may be small now, but some day it will be the absolute BEST place to find the next gift for a special someone.  Or the next place to showcase your creativity and put your business out there.  Only time will tell how it will grow, but the possibilities are limitless and I just can't wait to see where this leads us!

Check out the group HERE.  Click join and whoever gets to it first will add ya.  Easy peasy.

Sunday, March 5, 2017

It's gettin' real

I've been making replacement covers for a certain type of booster seat for many years. Probably since about 2012 I'd say. I've sold lots on Etsy and a few at craft fairs. At first I was the only shop that made custom fitted. Now, I see several so it has slowed down a good bit. That's ok, God has His hand on everything even when we don't see it. A sale seemed to come when we needed just a teensie bit more cash to make it to payday.

This summer I put my shop on vacation as we were packing, moving, and settling in to our new home. I hadn't put much effort into trying to boost sales again. A late night decision to start a new online craft sale Facebook group ended up in a conversation with a scrapbook friend about the opportunity to really do more. She informed me that she had a friend that owned a local kids resale shop and had recently told her about the covers I make. I called and set up a time to meet her to see if it was a fit and what she needed. The store owner LOVED them and she placed a starter order of 10 seat sets!!

I can't wait to see what God has in store for my little business and to see how it grows and continues to transform! As of now, not only do I already have a booth space at a local antiques and more shop, I have my creations in 2 local retail stores. I'm also looking into 2 more opportunities. Oh my gosh, I would've NEVER imagined so much possibility a few years ago!


First 4 of the 10
If you are looking for a group to find the perfect something or showcase your handmade crafts/gifts/etc, please check out the group here, as it will someday be THE best place to find what you're looking for!